India's Top 5 AI Influencers for Brand Marketing
- Panorva
- Jul 29
- 5 min read
Updated: Aug 5
What Are AI Influencers?
AI influencers are computer-generated digital personas designed to behave, look, and engage like real human social media influencers. Unlike traditional creators, these virtual avatars are powered by a mix of artificial intelligence, graphic design, and storytelling, allowing them to post content, interact with followers, and collaborate with brands all without human limitations.
They are not just static images but are brought to life through technology that enables them to evolve, change expressions, and even “speak” in reels or videos. Whether it’s fashion, lifestyle, fitness, or even advocacy-based content, AI influencers are entering almost every niche.
Why Are They Gaining Traction in India?
India, with its massive digital population and rising Gen Z audience, is fertile ground for futuristic digital trends. AI influencers are attracting attention due to their uniqueness and the curiosity they spark.
In a world where social media users scroll endlessly for fresh content, AI influencers break the monotony with their ultra-polished looks, imaginative storytelling, and consistent presence. The increasing affordability of AI tech and the rise of content automation tools are making it easier for Indian creators and agencies to build and manage AI influencers at scale.
The regional diversity of India is also a big factor — local-language content, regional fashion, and state-specific avatars (like Rajasthan's first AI model, Deeva) are gaining niche audiences quickly.
How Are Brands Leveraging AI Influencers in India?
From high-end fashion brands to tech startups, businesses are tapping into AI influencers for:
Product launches & storytelling reels
Fashion try-ons & lookbooks
Instagram collabs & virtual events
Regional campaigns with consistent messaging
Gen Z-targeted digital ads
Brands prefer AI influencers because they are fully controllable, on-brand every time, and come with no PR risks. Whether it's a phone unboxing, a virtual fashion show, or a skincare reel, these avatars can be programmed to deliver content with perfect precision.
In this blog, we’ll introduce you to India’s Top AI Influencers who are not just redefining influencer marketing, but also pushing the boundaries of creativity, branding, and technology. If you’re a brand, agency, or content creator these are the digital personas you must watch in 2025.
Top 5 AI Influencers in India That Brands Should Know
1. Deeva
Deeva is India’s first fully AI-generated influencer and supermodel, launched in 2025 by Panorva, a creative tech agency based in Rajasthan. What sets her apart is that there is zero human involvement in her creation or content, she is 100% virtual, designed, styled, and animated using cutting-edge AI and design tools.
Inspired by the regal essence of Rajasthan, Deeva blends traditional Indian aesthetics with high-fashion editorial appeal, making her a perfect face for both heritage and futuristic campaigns. While her roots are deeply grounded in Rajasthani culture, Deeva is also designed to be globally adaptable ready to represent Indian elegance on the international stage.
Deeva isn’t just a model she’s a versatile digital persona: a fashion influencer, an actor, and a brand ambassador all in one. She’s ready for ad shoots, marketing campaigns, virtual events, and influencer collaborations offering brands a unique, fully customizable face for storytelling in India and beyond.
🔗 Instagram: @ai.deeva
🌐 Website: www.aideeva.in
2. Naina
Naina is among India’s pioneering virtual influencers, created by AVTR Meta Labs. She represents a bold, fashion-forward digital personality that captures the voice and vibe of India’s Gen Z youth. Unlike real-world influencers, Naina never sleeps or slows down her presence is constant, fresh, and entirely AI-powered.
Rooted in Indian aesthetics but styled with global influence, she brings a confident and dynamic personality to every reel and post. With sharp edits, trendy outfits, and viral content formats, Naina collaborates with brands in beauty, fashion, and fitness sectors.
She’s not just a pretty face she’s a symbol of the evolving creator economy where brands and agencies can build scalable personalities without human limitations.
🔗 Instagram: @naina_avtr
3. Kyra
Kyra is widely recognized as India’s first virtual influencer. With a calm, confident persona and editorial-worthy aesthetics, she has become a leading figure in India’s virtual creator ecosystem. She began her journey in 2022 and quickly captured the attention of brands and audiences alike.
Kyra’s content is carefully crafted to blend lifestyle, fashion, and travel, often placing her in exotic locations and elegant backdrops all digitally generated. Her presence is meant to be aspirational yet relatable, making her a popular choice for product promotions, travel tie-ups, and fashion collaborations.
As an early mover in this space, Kyra has set the benchmark for virtual influencers in India and continues to evolve with the digital age.
🔗 Instagram: @kyraonig
4. Radhika Subramaniam
Radhika Subramaniam is India’s first AI travel influencer, created by the Collective Artists Network. She is a bilingual digital avatar fluent in Tamil and English, designed to represent the modern Indian woman who’s curious, confident, and culturally connected.
Launched in 2025, Radhika explores Indian destinations through immersive AI-generated storytelling. From heritage temples to hidden beaches, she takes her followers on a digital journey complete with stunning visuals and local insights. Her multilingual communication makes her a powerful medium for regional and national campaigns in the tourism, hospitality, and culture sectors.
Radhika is perfect for brands aiming to blend tradition with innovation in their campaigns.
🔗 Instagram: @indiawithradhika
5. Aswathy Achu
Aswathy Achu is Kerala’s first AI-based virtual influencer in association with Virtual Souls. She’s deeply rooted in Malayalam culture and focuses on showcasing Kerala’s rich traditions, attire, and festivals through a modern, digital lens.
From Onam celebrations to showcasing Kasavu sarees, Aswathy bridges the cultural gap between tradition and tech. Her vibrant and expressive personality resonates with regional audiences, making her an excellent choice for campaigns focused on local language content, community pride, and South Indian fashion and food.
She reflects how AI influencers are evolving beyond metro-centric content and building meaningful connections with regional audiences.
🔗 Instagram: @aswathy_achu.ai
What Makes an AI Influencer Effective for Brands?
24/7 availability and no human limitations
Customizable branding and storytelling
Cost-effectiveness and full creative control
Appeal to Gen Z and tech-savvy audiences
Viral potential on Instagram, YouTube Shorts, and Reels
As India’s digital landscape evolves, AI Influencers are no longer just a futuristic concept, they’re a present-day reality reshaping how brands connect with audiences. From Deeva’s regal Rajasthani roots to Radhika’s multilingual travel stories and Aswathy’s cultural depth, these virtual personas offer brands creativity without constraints. They’re consistent, scalable, and endlessly customizable the perfect blend of art and algorithm.
For forward-thinking brands, collaborating with AI influencers isn’t just a trend it’s a strategic move into the future of storytelling.
The only question is: Are you ready to go virtual?
Then Follow @panorva_ to Create your Vision into Reality.
If you’re looking to create similar AI influencer-based ads or digital campaigns, feel free to get in touch with Panorva. We are a forward-thinking creative tech agency that blends design, storytelling, and cutting-edge AI to build virtual influencers that stand out. Whether it’s for brand promotions, product launches, music videos, or event marketing, our team at Panorva specializes in crafting tailor-made digital personas that resonate with your audience and elevate your brand presence.
From ideation to execution, we handle everything character development, styling, animation, voiceovers, and strategic content planning to ensure your campaign is not just innovative, but truly impactful.
📩 Reach out to us at panorva@gmail.com
📱 Connect with us on Instagram: @panorva_
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